It is a Government of India youth employment scheme launched on 25 September 2014. It is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth.
According to Census 2011, India has 55 million potential workers between the ages of 15 and 35 years in rural areas. At the same time, the world is expected to face a shortage of 57 million workers by 2020. This presents a historic opportunity for India to transform its demographic surplus into a demographic dividend. The Ministry of Rural Development implements DDU-GKY to drive this national agenda for inclusive growth, by developing skills and productive capacity of the rural youth from poor families
1 . Enable Poor and Marginalized to Access Benefits -Demand led skill training at no cost to the rural poor
2 . Inclusive Program Design –Mandatory coverage of socially disadvantaged groups (SC/ST 50%; Minority 15%; Women 33%)
3 . Shifting Emphasis from Training to Career Progression –Pioneers in providing incentives for job retention, career progression and foreign placements
4 . Greater Support for Placed Candidates-Post-placement support, migration support and alumni network
5 . Proactive Approach to Build Placement Partnerships-Guaranteed Placement for at least 75% trained candidates
6 . Enhancing the Capacity of Implementation Partners-Nurturing new training service providers and developing their skills
7 . Regional Focus- (a) Greater emphasis on projects for poor rural youth in Jammu and Kashmir (HIMAYAT)
(b) The North-East region and 27 Left-Wing Extremist (LWE) districts (ROSHINI)
8 . Standards-led Delivery-All program activities are subject to Standard Operating Procedures that are not open to interpretation by local inspectors. All inspections are supported by geo-tagged, time stamped videos/photographs.
1 . Rural Youth:15 – 35 Yrs
2 . SC/ST/Women/PVTG/PWD: upto 45 Yrs