1 . Incredible India 2.0 launched to promote tourism – Government
The Ministry of Tourism has launched the Incredible India 2.0 campaign, during the financial year 2017-18 to promote various destinations and tourism products of the country including spiritual, medical and wellness tourism in important and potential source markets overseas.
The Incredible India 2.0 campaign aims at a shift from generic promotions undertaken across the world to market specific promotional plans and content creation with thematic creatives on different niche products including spiritual, medical and wellness tourism.
The “Incredible India 2.0” Campaign, aims at moving to the next level of promotion and marketing with a shift from generic promotions across the world to market specific promotional plans, content creation and use of thematic creatives.
The Ministry, as part of its on-going activities, annually releases global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country, including the cultural heritage. Promotions are also undertaken through the website and Social Media accounts of the Ministry.
VARIOUS PROGRAMMES LAUNCHED IN RECENT YEARS RELATING WITH TOURISM AND CULTURE
2 . Over Rs. 5600 crore sanctioned under Swadesh Darshan Scheme by Tourism Ministry
A total amount of Rs. 5638.87 crore was sanctioned with release of Rs. 2148.17 crore since 2014-15 till date under the Swadesh Darshan Scheme of Ministry of Tourism.
About Swadesh Darshan Scheme
Government of India, Ministry of Tourism (MoT) launched the Swadesh Darshan Scheme (Central Sector Scheme)– for integrated development of theme based tourist circuits in the country in 2014-15.
This scheme is envisioned to synergise with other Government of India schemes like Swachh Bharat Abhiyan, Skill India, Make in India etc. with the idea of positioning the tourism sector as a major engine for job creation, driving force for economic growth, building synergy with various sectors to enable tourism to realise its potential.
OBJECTIVES OF THE SCHEME
To position tourism as a major engine of economic growth and job creation;
Develop circuits having tourist potential in a planned and prioritized manner;
Promote cultural and heritage value of the country to generate livelihoods in the identified regions;
Enhancing the tourist attractiveness in a sustainable manner by developing world class infrastructure in the circuit /destinations;
Follow community based development and pro-poor tourism approach;
Creating awareness among the local communities about the importance of tourism for them in terms of increased sources of income, improved living standards and overall development of the area.
To create employment through active involvement of local communities
Harness tourism potential for its effects in employment generation and economic development.
To make full use of the potential and advantages in terms of available infrastructure, national culture and characteristic strong points of each and every region throughout the country by development of theme based circuits.
Development of tourist facilitation services to enhance visitor
WHAT IS A TOURIST CIRCUIT ?
Tourist Circuit is defined as a route having at least three major tourist destinations which are distinct and apart.
Circuits should have well defined entry and exit points. A tourist who enters should get motivated to visit most of the places identified in the circuit.
A Circuit could be confined to a State or could be a regional circuit covering more than one State/Union Territory. These circuits may have one dominant theme and other sub-themes.
Projects under the scheme shall be under the following identified themes; Ecotourism, Wildlife, Buddhist, Desert, Spiritual, Ramayana, Krishna, Coastal, Northeast, Rural, Himalayan, Tribal and Heritage.
Fifteen thematic circuits have been identified for development under the Swadesh Darshan scheme-
1 . The Himalayan Circuit
2 . The Coastal Circuit
3 . The North-East India Circuit
4 . The Buddhist Circuit
5 . The Desert Circuit
6 . The Krishna Circuit
7 . The Tribal Circuit
8 . The Ramayana Circuit
9 . The Spiritual Circuit
10 . The Eco Circuit
11 . The Heritage Circuit
12 . The Wildlife Circuit
13 . The Rural Circuit
14 . The Sufi Circuit
15 . The Tirthankar Circuit
The Scheme is 100% centrally funded and efforts are made to achieve convergence with other schemes of Central and State Governments and also to leverage the voluntary funding available for Corporate Social Responsibility (CSR) initiatives of Central Public Sector Undertakings and Corporate Sector.
DURATION OF THE SCHEME
At present the duration of Swadesh Darshan Scheme is till the 14th Finance Commission Period i.e. March 2020.
3 . Rs. 460.74 Crore Sanctioned for Five Ongoing ‘Eco Circuit’ Projects
Eco Circuit is one of the fifteen thematic circuits identified for development under Swadesh Darshan Scheme- Integrated development of theme based tourist circuits in the country.
The submission of proposals by the State Governments/UT Administrations under the scheme is a continuous process. The projects are sanctioned subject to availability of funds, submission of suitable detailed project reports, adherence to scheme guidelines and utilization of funds released earlier.
The completion of the projects sanctioned under the scheme would result in increased tourist inflow thereby creating employment opportunities for the local community.
The Ministry provides central financial assistance as one time grant for creation of capital assets under the Swadesh Darshan Scheme in phased manner. Based on the progress made on the projects and utilization certificate received from the State Governments, Ministry releases subsequent instalments of funds.
The operation and maintenance of the facilities/assets created is the responsibility of respective State Government/Union Territory.
4 . Decline in Child Labour
As per 2011 Census, the number of main workers in the age group of 5-14 years in the country is 43.53 lakh which shows a decline from 57.79 lakh as per 2001 Census.
After strengthening the legislative framework through amendment in Child Labour Act, Government has framed the Child Labour (Prohibition & Regulation) Amendment Rules, 2017 on 2.6.2017 which ensures effective enforcement of the provisions of the Act. To provide an enforcement mechanism an online portal PENCIL (Platform for Effective Enforcement of No Child Labour) has been launched by the Ministry of Labour & Employment on 26.9.2017. Ministry has also framed Standard Operating Procedure (SOP) as a ready recknor for enforcing agencies and other stakeholders.
5 . Measures and Policies adopted by Government for Tackling Climate Change
In the pre-2020 period, India announced its voluntary goal to reduce the emission intensity of its Gross Domestic Product (GDP) by 20-25 per cent from 2005 levels by 2020.
According to Biennial Update Report submitted by Government of India to United Nations Framework Convention on Climate Change (UNFCCC) in 2016, India has achieved 12% reduction in emission intensity between 2005 and 2010 and is on course to achieve the voluntary goal by 2020.
Under the Paris Agreement, India has submitted its Nationally Determined Contribution (NDC) to the UNFCCC outlining eight (8) targets for 2021-2030, including-
(i) to reduce Emission Intensity of its Gross Domestic Product (GDP) by 33 to 35 percent by 2030 from 2005 level
(ii) to achieve about 40 percent cumulative electric power installed capacity from non-fossil fuel based energy resources by 2030 with the help of transfer of technology and low cost international finance including from Green Climate Fund (GCF)
(iii) to create an additional carbon sink of 2.5 to 3 billion tonnes of CO2 equivalent through additional forest and tree cover by 2030.
The other targets pertain to sustainable lifestyles; climate friendly growth path; climate change adaptation; climate change finance; and capacity building and technology.
To achieve the goals, Government of India is implementing the National Action Plan on Climate Change(NAPCC) which includes eight national missions being implemented by various Ministries in specific areas of – Solar Energy, Enhanced Energy Efficiency, Sustainable Habitat, Water, Sustaining the Himalayan Ecosystem, Green India, Sustainable Agriculture and Strategic knowledge for Climate Change.
Further, 32 States/Union Territories have prepared State Action Plans on Climate Change (SAPCC) consistent with the objectives of NAPCC. Government of India is also implementing a dedicated National Adaptation Fund to implement adaptation actions in vulnerable sectors across the country.