Reasons for being in news
Record increase of 77% in sale by TRIFED during 2017-18
About the news
During the year 2017-18, a massive drive for scaling up of Retail Marketing Activities was initiated by TRIFED of the Ministry of Tribal Affairs for achieving the sale target of Rs. 21.00 Crores and corresponding procurement target of Rs.12.25 Crores. A number of new initiatives were undertaken which resulted in substantial increase in sale from Rs.11.37 Crores in 2016-17 to Rs.20.08 Crores (provisional) during 2017-18, a record increase of 77% and a record sale in the history of TRIFED.
The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987. It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India. TRIFED has its registered and Head Office located in New Delhi and has a network of 13 Regional Offices located at various places in the country.
The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depends heavily as they spend most of their time and derive major portion of their income.
The approach of marketing development of tribal products envisages TRIFED’s role as a facilitator and service provider. The philosophy behind this approach is to empower tribal people with knowledge, tools and pool of information so that they can undertake their operations in a more systematic and scientific manner. It involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs) and imparting training to them for undertaking a particular activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis, creating a brand and providing other services.
Activities of TRIFED
The activity of TRIFED is divided into two categories :
I . Minor Forest Produces(MFP) Development
1 . MFP Development
2 . MSP for MFPs
3 . R&D of MFPs
II . Retail Marketing Development
1 . Retail Marketing Development
2 . Handicraft / Handloom development Training