The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961. It is working in the field of the wilderness preservation, and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund.
WWF is the world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects.
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WWF aims to “stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.”
The Living Planet Report is published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.
WWF has launched several notable worldwide campaigns including Earth Hour and Debt-for-Nature Swap and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.